Nelly (Cornell Iral Haynes Jr) was first known for his presence in the American hip-hop group St Lunatics, formed in 1993; the band produced the hit “Gimme What You Got”. But in 2000 he started his solo career, releasing “County Grammar” as his debut album which soon become top of the US Billboard top 200.
Then on July 1st, 2002 Nelly’s second album NellyVille was released by a collaboration of Universal Records and Fo’ Reel record label. The single “Hot In Herre” was a number-one hit song featuring on the debut album which Nelly’s music style expressed his emotions about the neighbourhood where he came from as well as his view on his upcoming success.
The magazine advert for the album release of “Nellyville” by the rapper Nelly, is displayed directly below:
The simple black and white typography is effective in captivating the audience’s attention because the contrasting colours against the dusty effect background places an element of significance upon the text. Subsequently the audience will read the information; then being able to know the name of the album and it’s release date for them to go and pre-order it.
Also including the typography text that reads “Includes the single ‘Hot In Here'” the audience feel persuaded to buy the album since this released single may be appealing to them as they may like that particular song.
The layout of the information is in an extremely easy-to-read format where it appears like there’s not a lot of information to read; so the audience will take in every detail from the poster rather than just skipping the page if there was lengthy sentences.
The curly styled font choice indicates the genre of music on the album “Nellyville” because the typography appears like it’s almost been handwritten, suggesting an informal aspect to the advert. This then reflects the music Nelly creates as R&B songs conventionally express informal themes such as belonging to the sexual nature.
In very small white print at the bottom of the poster, Nelly’s website link is attached so that audience can find more information about the artist if the were really interested in him from this magazine advertisement.
The Rule Of Thirds has been utilised in the close up shot of the artist Nelly to enable the audience to see his emotionless facial expressions. In addition Nelly’s head is tilted to emphasise how he breaks the forth wall; which presents a direct connection between Nelly and the audience; suggestive of the loving relationship he has with his fans/supporters.
However, the audience can alternatively depict Nelly’s glaring eyes signify his strong personality in terms of being an important figure in the music industry. Then as the audience’s focus is also sustained upon the white plaster on his cheek, the impression of Nelly being rebellious in the sense of being involved in violence and fighting is conveyed. Furthermore, supporting the idea and representation of the artist Nelly.
Another iconic symbol associated to Nelly’s stage presence in the rap music industry is the black headband he wears. So including this in the shot ensures to the audience that Nelly’s music on this album is similar to his other songs he has created before; this being in terms of his sound/voice and subject matter being the same in the lyrical content.
The faded light brown background adds a serious tone to the magazine advert; in which the audience are not confronted or distracted from the important information presented.
Moreover, the dirty looking edge of the poster uncovers the urban style of music the artist produces. Subsequently, the audience connote that Nelly has had a tough life in terms of going through so much to get to where he is now.
A sense of familiarisation is exhibited through the fact that the audience can acknowledge how the album cover is reminiscent on the magazine advert. Therefore, allowing the audience to instantly relate to the poster and buy it when it’s due for release. But the album title isn’t in black print like on the actual album cover for the reason that the juxtaposition of white text over-layering the black draws the audience’s attention upon the play on wording of “Nellyville”. As a result, a lasting impact is created on the audience whereby they will remember the album’s name after reading the magazine advert. This means they will more than likely buy the album when it’s actually on display in a music store.
Overall, the magazine advert for Nell’y album “Nellyville” uses several conventions including the features I have labelled below: